Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Recent advances in generative AI are changing how leaders approach scenario planning and development with more nimble and rapid approaches . Readers have requested additional examples of how more ...

The difficulty of predicting the future complicates decision-making for people at every level of an organization from low-level employees who may be angling for a promotion or thinking of a career ...

Forbes contributors publish independent expert analyses and insights. I write about strong leadership, career strategy, and managing up. Some people simply say, “Yes,” to everything, because they’re ...

Every day, we make thousands of decisions—from the moment we wake up to the minute we go to sleep. Some choices are small (what to wear, what to eat), while others are major (business strategies, ...

While data, metrics and ROI calculations matter, compelling narratives humanize your message and differentiate you from competitors. A great business story should be based on a real customer of yours, ...

We all face moments when a decision feels urgent, consequential, and emotionally charged. Career moves, relocations, retirement, relationship changes, or caregiving transitions often come with ...

If a business were in the market to buy a software solution, what would grab attention — a dozen whitepapers that highlight each specific feature in a software or a story about a small company that ...