Market segmentation, in which consumers are grouped into categories that then define how they are engaged and supported, is still a relatively new concept in healthcare, but can greatly benefit the ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

If Rainman were a typical e-mail marketer, he would be heard muttering, "Segmentation. Gotta do segmentation. Definitely. Definitely gotta do segmentation." I don't suggest avoiding segmentation -- ...

Consumers expect a personalized marketplace. But why is it that retail and service businesses are comfortable categorizing their grocery stores and hotels, while we in the financial-advice industry ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...

More emails are being sent today than ever before: The number sent and received is projected to reach 376.4 billion by 2025. For that reason, it's now more complicated for senders to reach their ...

It’s not easy for marketers to rise above the noise and connect with potential customers in today’s heavily digitized landscape. Consumers are bombarded with advertising and marketing messages on ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation analysis on the medical devices industry ...

When you’re an email marketer, you spend most of your time creating ways to make your emails more engaging. You may hyperfocus on finding the perfect GIFs for your email or write 10 different subject ...