When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

Demand Gen campaigns will have additional placement options starting in March 2025. Demand Gen campaigns will offer vertical video formats to be eligible for YouTube Shorts, coming late February 2025.

Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...

Today’s consumers get pulled in a thousand different directions online: And that’s all before lunch. Once, the path between intent and conversion was nearly a straight line. Now, in our new attention ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a ...