Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

*America’s multiracial population is expanding at a rapid pace, yet the systems used to measure race have not kept up with ...

After the summer of 2020, many organizations and institutions in the US began to reckon with systemic racism. For some, the protests against violent and biased policing brought new awareness to the ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

Recent ancient DNA research and U.S. Census data both underscore the deep historical and ongoing complexity of human diversity. Studies of ancient genomes dismantle notions of pure genetic lineages, ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

Most SEOs focus on keywords and backlinks when it comes to websites. But if you don’t know who’s actually landing on your website, you’ll miss chances to turn visitors into customers. Because when you ...

Each year, UB is required to report employee demographic data, including disability status and veteran status. Please assist in this effort by taking a moment to update your demographic information.