In too many organizations, design is treated as a downstream function or even a cost center. In the best case, it’s a nice-to ...

Global competitiveness now depends on how firms design international structures. In fact, corporate architecture and intangible assets shape strategy as much as products.

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Sometimes I think the history of graphic design is a history of finding new terms to define graphic design. In the 100 years or so since the term was first coined, designers have been looking for an ...

In the heart of one of the world’s most fast-paced financial markets, a digital reckoning was brewing. A leading retail bank—serving tens of millions, managing hundreds of billions, and deeply ...

At Gresham Smith, our tagline “genuine ingenuity” reflects our commitment to thoughtful design and the people behind it. Genuine speaks to our dedication to empowering employees, fostering ...

In the fast-paced digital age, mobile devices have become the go-to medium for online shopping. As we enter 2025, over 70% of global eCommerce traffic is expected to come from smartphones and tablets.

Airports are like mini cities, buzzing with travelers, airport and airline staff, TSA agents and vendors. With so much activity occurring within airports, how can design cut through the complexity to ...