Pinterest intends to buy tvScientific to turn its intent-rich audience data into a performance engine that extends beyond its own app and onto the connected TV screen — effectively using CTV to close ...

Publicis Groupe plans to invest another €300 million into AI efforts over the next three years while also putting a new AI platform front and center. As part of a major AI overhaul, Publicis has ...

This article is part of a new series in which Digiday challenges industry assumptions and explores why today’s long shots could be tomorrow’s inevitabilities. More from the series → The moment has ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John ...

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...

MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention. When one of the world’s largest creators starts formalizing how his company grows, the hire is less a staffing ...

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible. Most recently, Google launched its Universal Commerce ...

Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — ...

It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, however, the topic has once again become the ...

Urban Outfitters last week rolled out ME@UO, its latest bet on micro-creators, joining brands like American Eagle, Express, Home Depot, Lowe’s, and Sephora that are reworking affiliate marketing into ...