In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

Marketing analytics services are provided through businesses that help other companies collect, analyze, and make sense of data about their marketing campaigns. These companies offer a wide range of ...

SAN FRANCISCO--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), a leading digital analytics platform, today announced the launch of Amplitude Plus, a new self-service offering that puts more ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

DiRx needed to win over customers from larger competitors. It leveraged digital experience analytics and changed the way customers engage with its pharmacies. Simone Grapini-Goodman describes her ...

Amplitude, Inc., a leading digital analytics platform, is unveiling Amplitude Made Easy, a new, radically simple platform experience designed to make digital analytics easy for everyone. Spurred by ...

For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction ...

Chiranjiv is the VP/Head of Applied Analytics, Data Science and AI at Course5 Intelligence, specializing in solutions and consulting. With the cost of manufacturing falling and product demand rising ...

Dataroid, which claims to be a foremost player of the digital analytics and customer engagement industry, supporting various industries with a notable emphasis on banking and financial services, has ...

NEW YORK--(BUSINESS WIRE)--It is with great pleasure digital workplace analytics provider SWOOP Analytics welcomes Jon Cox as the company’s Director of Sales. “Jon brings with him decades of sales and ...