In a bid to tackle this treacherous task, the marketing industry has developed a plethora of different methods to give businesses the best opportunity of reaching new audiences. However, understanding ...

Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science ...

The mining industry is evolving rapidly, and so is the way executives communicate their expertise and company narratives. While print media has a place, investors, stakeholders, and the public rely on ...

It's a fast-paced world we live in, and when it comes to your marketing strategies, it is no different. Just because a marketing or PR strategy worked for you a year or two ago doesn't necessarily ...

Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

Opinions expressed by Entrepreneur contributors are their own. For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building ...

In the world of digital PR, relationships are everything. That’s why it’s crucial to team up with the right company. There are a lot of PR Services — like guides, for example — that can help you ...

As artificial intelligence and data-driven PR redefine public perception, the future of media influence is no longer just about messaging—it’s about who holds the power to shape it. Unsplash+ PR teams ...

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...

Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no ...

The last two decades have been a whirlwind of change. Email, social media, instant messaging -- there are now more ways to communicate with each other than ever before, and unsurprisingly, this ...

There are two main origins of today's ‘Digital PRs’. The former is the traditional publicist. Now let’s stray away from the Ab Fab stereotypes for one moment; these PRs are hardworking opportunists ...