In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

What do you mean the post office won’t let me mail it this way? Almost every day we get this question from a client. Since the post office has made mailing very complicated, there are many times that ...

If you’re sending the same format to every audience, you’re leaving response on the table. Here's a guide to choosing the ...

Augusta Free Press LLC worked with the Harrisonburg-based PavCon Group on a direct-mail postcard primarily targeting the Harrisonburg-Rockingham County markets. The postcard was sent to nearly 10,000 ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

How compelling was the call to action on your last direct-mail postcard? Did you meet or exceed your goal response rate? If not, and your postcard headline and body copy are in great shape, chances ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

Although digital methods have become more popular, direct mail is still a viable way to reach your customer base. One inexpensive option is sending postcards printed with promotional info. The good ...