The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Traditionally, websites have been designed to sell the ...

PostReminder is a new direct response platform that transforms how brands connect with consumers when timing matters. With the ease of a QR code, PostReminder lets customers set reminders for upcoming ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

Too many advertisers view direct response and brand marketing as two separate and distinct efforts, often managed by different departments within an organization. But really, they are two sides of the ...