Your Google AdWords display URL may impact your AdWords quality score, but to what extent is the question? A Google Groups thread has discussion on the topic, where AdWordsPro.Jordan, an official ...

The Google AdWords blog announced a new change to their display URL policy for ads leading to hosted domains. The change is fairly simple, if you are hosted on a blogspot.com, wordpress.com or similar ...

Google Updates AdWords Display URL Policy from PPC Hero suggests that Google AdWords has updated their display URL policy. But after further research, the policy has not changed. I asked Google why ...

The Google AdWords blog has finally announced that the new display URL policy will go into effect the week of February 24th. The new policy, which I reported at the Search Engine Roundtable about a ...

Don't forget the importance of display URLs in pay per click ads. Randy Pickard analyzes findings from a Centric eye-tracking study that measures the length of time people spend looking at display ...

David Greenbaum offers answers for those wondering what ad text display URL to test. He outlines several possible approaches companies could take. Using the term "personalized gifts" as an example, he ...