Soap manufacturers attempt to respond to consumer expectations by selling their products mainly through traditional classes of trade where consumers expect to find such products. These traditional ...

Marketing channels are how businesses reach customers. There are three types of marketing channels: communication, distribution and service channels. Communication channels deliver marketing messages ...

The ability to connect with consumers across diverse MT and GT channels will ultimately define the leaders in the rapidly changing domestic market. Over 70 per cent of Thiên Long's revenue comes from ...