Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad ...

Online marketing services company L90 said Monday that it has signed a deal to acquire DoubleClick's ad sales business. Under the agreement, Los Angeles-based L90 will acquire DoubleClick's North ...

According to the EU's competition committee, Google's $3.1 billion purchase of DoubleClick isn't a threat to competition because Microsoft, Yahoo and AOL are credible alternatives for placing ads.

Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a ...

Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...