As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

The eCommerce landscape in 2025 is a whirlwind of complexity, global marketplaces, demanding customers, and an explosion of product data. Product Information Management (PIM) software has become the ...

Leveraging advanced data collection and analysis technologies can enable ecommerce businesses to successfully transition to more sustainable practices while potentially boosting profitability as well.

Data governance is necessary in e-commerce as it ensures that decisions are based on quality data while simultaneously managing risk and upholding compliance standards. Data governance serves as the ...

The Covid-19 pandemic reminded us that everyday life is full of interdependencies. The data models and logic for tracking the progress of the pandemic, understanding its spread in the population, ...

Data modeling, at its core, is the process of transforming raw data into meaningful insights. It involves creating representations of a database’s structure and organization. These models are often ...

Ecommerce sales rose by 1.4% in Q2 from Q1, seasonally adjusted, to $304 billion, according to the Census Bureau today. Over the past four quarters, ecommerce sales reached $1.2 trillion, not ...