Brevo is the most accessible entry point for businesses new to email marketing. I was impressed by how quickly I could set up campaigns using its drag-and-drop editor, even without applying any ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Email marketers put too much stock in external benchmarks, which can give them a distorted view of their performance and cause them to make ill-informed strategic and tactical mistakes. That was the ...