Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

Siding with The Gap, a federal judge has tossed a privacy lawsuit over allegations that the clothing retailer contracted with a third party to collect data about customers' interactions with marketing ...

Email senders can quantify the emotional tone of their customer and team communications with a new offering from SaaS provider EmailAnalytics. The goal is to give businesses a “new metric that ...