Events are essential to any marketing strategy. Because they have the power to bring people together, events offer a unique opportunity to engage and deeply connect with a target audience while ...

The data that will be central to your business intelligence and strategy in the near future may just be self-generated during your next event. Real-time audience data (RTAD) is the modern equivalent ...

Conference halls and exhibition floors that sat empty during the pandemic are now bustling centers of business activity. According to Bizzabo's 2024 research, 57% of event organizers reported ...

From the outside, it may seem like marketing, sales and data fit perfectly under one umbrella. However, in many organizations, these three important elements are drastically disconnected. In ...

Businesses are generating vast amounts of event data across clouds, applications, and 3rd party SaaS. Too often this data is siloed, sampled, and thrown out to save cash. But here’s the thing: The ...

The Secrets in Your Data Outreach Toolkit is designed to help schools, nonprofits, community groups, government organizations, and student groups plan and facilitate Secrets in Your Data events and ...

Streaming data records are typically small, measured in mere kilobytes, but the stream often goes on and on without ever stopping. Streaming data, also called event stream processing, is usually ...