Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales forecasting, all within a highly customizable interface.

CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Artificial intelligence (AI) is red-hot and for good reason. Coca-Cola is an example of a company that leverages AI to squeeze every drop of insight it can from the customer data it collects. Ever ...

CRM decisions now shape long-term competitiveness across industries. AI-native platforms, governed model deployment, and unified customer intelligence are no longer differentiators; they are ...

Developing personalized experiences with your customers is pivotal to establishing a well-loved and long-lasting brand. Customers don’t want to feel like they’re just another number in your business’s ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. If you want to know where CRM is headed just take a look at what ...

The market has declared CRM dead any number of times over the years. The most recent pronouncement came when iconic Siebel was purchased by Oracle. If the market maker couldn’t stay afloat, then what ...