Editor’s note: Scott Brinker is the CTO of ion Interactive. Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to ...

Seeking to make stories that surround us. 'Screen,' by Noah Wardrip-Fruin, Robert Coover, Shawn Greenlee, Andrew McClain, and Ben "Sascha" Shine, CC BY-ND Marvel’s new blockbuster, “Guardians of the ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...

Last year, I wrote an article, Using Infographics in Social Media to Promote Content and Visualize Data; it discussed taking data and visualizing it in an aesthetic manner to attract more votes, ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

An interactive event can elevate your conference or corporate retreat, with benefits such as increased retention and plenty of networking opportunities. Through group activities, Q&A sessions, and ...