Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow stronger through hands-on work with real ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Power plants are challenged to generate value from their data, but this can be a tedious and slow process, with uncertain outcomes. Now, as shown in these use cases, data analytic solutions can put ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...