Facebook announced the launch of a new API called Audience Insights at the Cannes Lions advertising festival in France. Audience Insights will combine existing demographic and psychographic data, with ...

Facebook announce several new features at the Cannes Lions awards festival, including Audience Insights API and slideshow ad enhancements. Facebook’s Audience Insights API is in beta with a small ...

Advertisers have so far had limited options when it comes to scaling ad campaigns on Facebook. That could soon change as the social network has officially launched its Marketing API Program. The ...

Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded ...