The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

When it comes to logo design, experts in the field have plenty to suggest. Your logo, they say, should strive to be iconic, as well as distinctive, timeless, attractive, memorable, and the like. This ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...