Vereigen Media, a trusted and leading B2B demand generation company built on verified engagement and privacy-compliant outreach, today announced a renewed focus on helping B2B organizations modernize ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...

TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...

Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly distributed. Amazon and Walmart are raking in the lion’s share, ...

The unbeatable combination of America’s Patriotic Brand and cutting-edge digital intelligence through our investment in RAEK is designed to achieve a singular goal: accelerating data-driven growth and ...

Anonym, a Mozilla-owned company, has partnered with Snap to help advertisers unlock the full value of their Snapchat campaigns and activate data sets to measure conversion lift and attribution. With ...

The main thing to know about first-party data is that it’s your property right. Think about it like this: You bought a farm (maybe somewhere in Connecticut or California), and you’ve got your chickens ...