Search Engine Land

What is short-form content? Your guide to when and how to use it

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...
Diginomica

Short-form video is the top content in B2B marketing, but there's more to consider for your strategy.

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...
Entrepreneur

7 Short-Form Video Mistakes to Avoid in Your Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media ...
Search Engine Land

Long-form content is still very much alive, and here’s how to do it

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...