Boka, a leading modern oral care brand transforming daily routines with science-backed formulas that prioritize both efficacy and wellbeing, today announces the launch of Toothpaste for Sensitive ...

A New Jersey man has pleaded guilty to scheming to steal his employer's proprietary toothpaste formula to sell overseas. Muamer Reci pleaded guilty Monday to one count of wire fraud conspiracy. He's ...

Sensodyne unveils Clinical Repair, the brand’s newest toothpaste option for sensitive teeth. Clinical Repair: Starts to repair sensitive areas of teeth after 60 seconds* for clinically proven ...

Crest expanded its line of gum health-focused toothpastes with its new Crest Gum and Sensitivity. Gum sensitivity becomes more of a problem as people age because gums naturally recede over time, ...

And the patented tech means it doesn’t cause damage, either. Our beauty writer, Flo, tried it out to see if it genuinely ...