Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. Here are the top recommendations from 20 top PPC experts on the ...

Here's why Google's free PPC auditing tools – like the new Ads Editor and the Reports tab of Google Ads – are worth a try. When you manage PPC for a living, you know there is always a risk of losing ...

Figuring out why the performance of a PPC account has changed can be one of the most time-consuming tasks in PPC. Not only is it a big time drain, but it’s also often associated with a fire drill, ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Here are some tools that aren't specifically related to paid search, but are nonetheless valuable additions to your your search marketing research toolset. The last few months of posts to this column ...