“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jon Ahuna, SVP of operations at Viant. Have you ever seen the same ad an ungodly ...

Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge. But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by ...

CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign ...

CTV was supposed to fix this. With granular targeting, real-time delivery, and household-level data, CTV infrastructure promised a level of precision that linear TV could never match. However one of ...

Closed-loop control systems are sometimes shipped from the factory with resonances and other operational difficulties that aren't supposed to be part of the package and are not well understood.

A lot has been written about the complexity (and accuracy) of cross-device audience measurement in digital marketing – and a lot of claims are made by players in the space. However, it is often ...