Decision models like Jev handle what SQL rules cannot. Here's how data teams use them

Data platforms make decisions all day. An SQL query keeps the rows over a threshold, matches a keyword, and joins two tables ...
InfoWorld

Google BigQuery gets managed AI functions to simplify unstructured data analysis

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...

Break down 'why CVs dropped last week' with a single SQL query in BigQuery: AI.KEY_DRIVERS is now generally available

In the BigQuery release notes for September 29, 2026, the AI.KEY_DRIVERS function became generally available (GA). What was ...
cloud

BigQuery ObjectRef now GA: Build multimodal data platforms for conversational analytics entirely in SQL

BigQuery ObjectRef is now GA. Combine unstructured data with Gemini to build powerful multimodal analytics and conversational agents using SQL.

Automating Weekly Aggregations with AI SQL for Metrics GA4 Can't Provide | Full GAS Code and Order Unit Price

Have you ever hit a wall like this in GA4's "Explore" reports? You want to list weekly sessions and conversion counts per ...
databricks.com

Geospatial queries are up to 38X faster with Lakehouse//RT

Spatial SQL and spatial joins are now supported in Lakehouse//RT and can run up to 38x faster than traditional data ...