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While it is still vitally important to build a CRM platform around the features and functionality of the software, the true challenge will be to construct a CRM database that can deliver customer ...

The rate at which data is acquired frequently outstrips the capacity of the human mind to house it. Instead, we mine it. The ability to electronically cull the majority of mankind's knowledge of the ...

The field of database administration is far from glamorous. Even within the uncompromisingly geeky domain of information technology, database administration would be among the last fields picked for a ...