Now, consumers are adding a focus on hydration to the mix. New data from PepsiCo, Inc. suggests that, while 95% of American ...

Functional beverages are exploding in 2026. Discover gut health drinks, electrolyte hydration, and adaptogen trends—and ...

Functional beverages are evolving beyond hydration to address multiple health and lifestyle needs, including protein, gut ...

Kavayn, a functional beverage brand, announces the launch of its kava-inspired line, featuring kava extract drinks, gummies ...

The product, which introduces the brand to the functional beverage space, is marketed as one of the first hydration drinks ...

Nostalgic childhood fave Capri Sun has just dropped a new line of functional beverages called Capri Sun Hydrate, making it ...

Walk down the beverage aisle, and you’ll notice something odd: The organizing principle isn’t flavor anymore. It’s health function-based. “Gut.” “Calm.” “Focus.” “Immunity.” “Better-for-you” neighbors ...

Consumers are in search of mental engagement, lifestyle support, ingredient clarity and more. Calm and daily balance: Consumers are leaning toward beverages that support calm, relaxation and steady ...

Discover the top trends in the global functional beverage market, with gut health, hydration and protein all major spaces to ...

The global functional beverage market is expanding rapidly, driven by consumer demand for health-boosting drinks that go beyond hydration. Trends such as mushroom coffee, adaptogenic tonics, and gut ...

PepsiCo’s Q1 growth was fueled by lower prices, cleaner ingredients and functional beverages as consumers prioritize ...