Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, ...

It's been a week of nothing but good news coming out of Xbox with the newly minted CEO Ashar Sharma hitting the ground ...

Today during an Xbox all-hands meeting, recently appointed CEO Asha Sharma reportedly announced to employees that the company ...

Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." ...

The big conversation right now revolves around whether or not Xbox will return to "exclusive" games. It's a big decision.

Xbox is undergoing a major reset, shifting from a console-focused brand to a global ecosystem built around several new core ...

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Microsoft Gaming is out, Xbox is in--that's the message behind new reports that say that the Redmond tech giant is going ...

A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...

Microsoft is cutting Game Pass plan prices after fierce backlash from fans, but pulling new editions of a popular franchise ...

Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in ...