An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

No other asset has the potential to affect a small-business drugstore as much as product inventory. Inventory most often represents your single largest investment, and most of your products are ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...