Generation Z and Generation Alpha are reshaping beverage trends as they seek functional beverages that align with personal ...

Need a fast pass to Gen Alpha slang? No cap, this will help you keep up.

Language changes and evolves over time, with new terms becoming part of our collective vocabulary through pop culture and ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...

What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Add Yahoo as a preferred source to see more of our stories on Google. You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones ...

“Chicken Banana” is far from the first novelty song to become a hit with kids. Petré pointed to “Baby Shark,” the 2010s ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For those unfamiliar with the terminology, 'Gen A' youngsters describe those ...

This is a series about the mysteries of internet speak. The choppelganger feeds ducks. She finds most romantic comedies to be choppelganger.

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...