Gen Z's becoming unhappier—and one source may be to blame

Young people report declining happiness as lifestyle factors shift globally.

Gen Z dated less as teens—now it’s showing up in the workplace

Problematic Gen Z workplace behavior may be rooted in having learned fewer socialization and emotional lessons as teens.

‘She’s a real Scorpio’: Gen Z’s love for astrology is showing up in their jewelry

What is your moon sign? And your sun? These are not, it seems, trivial questions for Gen Z, who are fueling demand for zodiac-themed jewelry designs.

20% of Parents Have Joined Their Gen Z Kid’s Job Interview—and Yes, It Can Backfire

Resume help, negotiation, and direct contact with employers—parents of Gen Z job hunters are doing it all. Is it too much?

Snow drought grips ski industry as resorts turn to Gen Z skiers, new activities to fill lifts

From TikTok to social activities at ski resorts, Gen Z could be reshaping ski culture. Vail Resorts' CEO and a young ...

Gen Z has a viral hack to fix their attention spans. It may actually work.

Gen Z has a viral hack with a raunchy name to fix their attention spans. It might not be a bad idea.

How the Gen Z pout became armor against millennial cringe

The so-called Gen Z pout blends the allure of the millennial duck face with the disaffection of the Gen Z stare.

Gen Z Women Are Less Likely To Put On Makeup Every Day — And Guess Who Has An Issue With That?

Maybe she’s born with it, maybe she just had a “shell day.” On TikTok, women are sharing what goes into their makeup routines ...

Gen Z can’t afford a house. Some parents are choosing to fund their down payments over their college funds

Nearly three-quarters of parents are considering helping their kids buy a home amid the most dire market for first-time homebuyers.

The Quiet Crisis Shaping Gen Z Women

For many Gen Z women, coming of age in 2020s America is defined by a pervasive sense of anxiety and uncertainty. In ...

New Agency Report Examines How Generation Z Is Faring in the First Decade After High School

A new report, Turning the Tassel: What Gen Z Says About Life After High School Graduation, offers one of the most comprehensive looks to date at how well America's public schools are preparing young ...

The 'Gen Z pout' is the new selfie face. The subtle expression hints at how young people see beauty.

The “Gen Z pout” is spreading across selfies and pop culture, signaling a shift away from exaggerated features toward softer, ...