Scott Darrohn, fishbat Media, LLC co-founder, is a national keynote speaker and GEO-SEO guru shaping the future of digital growth. Search is changing quicker than ever before. Nowadays, with tools ...

Generative engine optimization is quickly changing the rules of visibility for brands that rely on search, content and credibility to compete. AI-generated answers now shape how companies are ...

Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For marketers, this shift demands new ways of measuring visibility ...

Search Engine Optimisation (SEO) has, for a while, been considered a key ingredient to success for online stores. And smaller ecommerce businesses have spent years perfecting SEO strategies to compete ...