A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

NEW YORK — The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls with hair bows and a semi-smile that reveals two front teeth. You know ...

All three girls will come in the iconic burgundy American Girl box American Girl History is repeating itself at American Girl, and fans are here for the nostalgia. The brand announced in an Instagram ...

American Girl dolls are instantly recognizable, often featuring two pearly white teeth, stocky and supportive limbs, silky ...

American Girl wants to recapture the generation who first loved the iconic brand through the release of a new book later this ...

American Girl dolls were the center of my elementary school life. I remember owning two, both the ‘make your own’ dolls. I named them both after Francis Hogden Burnett’s characters: Emily, after the ...

Add Yahoo as a preferred source to see more of our stories on Google. NEW YORK - The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, schoolgirls ...