Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Clym reports that U.S. businesses must adapt to rising online advertising costs and evolving consent regulations to maintain ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work. Whether it’s managing search terms, optimizing bids, or generating reports, ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns about transparency while using the platform. Performance Max's "black box" has ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot fix.

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...