It’s undeniable that Google Analytics (GA) has become a large factor in current marketing strategy development. As such, it’s no surprise that most successful marketers are familiar with the program.

Google unveiled a major upgrade Wednesday to Google Analytics. It includes new services--such as custom reporting, advanced segmentation, API, visualization tool, and integration into AdSense--and ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Google Analytics is the website and marketing measurement platform of choice for many. New reports and tools are added on a regular basis. Plus, we can connect other Google data products such as ...