Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

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Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Please provide your email address to receive an email when new articles are posted on . In July 2023, Google switched to Google Analytics 4 for analyzing web traffic. Google Analytics 4 must be ...

Google Monday announced that it is now collaborating with Adobe to allow Google Analytics users to track Flash content. The Google Analytics Tracking for Adobe Flash tool lets users of the free Google ...

Google Analytics is a free web analytics tool that generates detailed statistics on a website. All content released from CORE to www.army.mil is automatically connected to Google Analytics, allowing ...