Google updates often drive fear into the hearts of every SEO and marketing team across the globe. The most recent update in July 2021 has certainly rocked everyone's world, yet the focus is still on ...

Google’s almighty search algorithm is one of our generation’s most heavily guarded secrets. Like the recipe for Coke before it, it’s been instrumental to the company’s ongoing success, even in the ...

Kenichi Suzuki (LinkedIn profile), of Faber Company (LinkedIn profile), is a respected Japanese search marketing expert who has at least 25 years of experience in digital marketing. I last saw him ...

Have you heard of the Google Goldmine Scoring System? It supposedly looks at your page, your content, and Google gives it a goldminePageScore, title tag factor, body factor, anchor factor, heading ...

Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Structured data is like having the directions to a ...

Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true. Claudia Tomina spotted this and ...

Google won’t rank what it can’t confidently identify. See how business names and primary categories determine local search eligibility.