Google's stalwart search button has a new neighbor: AI Mode. The artificial intelligence feature is being tested directly beneath the Google search bar beside a "Google Search" button, replacing the ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Google appears to be testing a new feature for Search that will allow you to give the results page a touch of color.

Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) unit Google said it is upgrading AI Overviews with Gemini 2.0, expanding it to more people, and introducing a new experimental AI Mode. On Wednesday, Google ...

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Google has announced the technique of using AI to determine a user’s age. The move could help the company assist brands to determine age-appropriate products and whether or not advertisements can be ...

Google is testing tweaks to the Google TV interface, making it easier than even to find free-to-play content across apps.

Google confirmed Wednesday that it is experimenting with banner advertisements above search results, breaking a promise the company made in 2005 never to do so. Several advertisers are testing banner ...

Google is testing "AI Mode" search on its homepage. The new feature, though not widely available yet, is located directly beneath the Google search bar beside a "Google Search" button, replacing the ...