Guest posting is one of the most popular content marketing tactics because, when done right, it can help you grow your online audience. Despite its usefulness, however, many people have tried it only ...

Guest posting has become an essential tool for brand visibility and authority building in digital marketing. But it can be a tricky tightrope to walk. You want to provide great content for your host ...

If you’re writing or accepting guest blog posts in hopes of achieving a search engine optimization (SEO) benefit, stop it. Now. So said Matt Cutts, the head of Google’s Web spam team, in a ...

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy. There's nothing wrong with this - Google doesn't penalize people for guest blogging, as long as you do ...

While there are plenty of reasons to guest blog as a way to establish thought leadership and reach a wider audience on different websites, is there a benefit to publishing other people's guest posts ...

John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should ...