Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified expertise.

Performance Max often optimizes for cheap conversions by default. Learn how guardrails and better signals can improve lead quality.

Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and ...

Global Advertisers Can Now Access IAS Brand Safety and Suitability for Performance Max and Demand Gen as part of Total Media Quality for YouTube NEW YORK, June 17, 2024 /PRNewswire/ -- Integral Ad ...

Ginny Marvin, Google's Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more ...

Google adds AI testing tools to Performance Max campaigns. Imagen 3 AI model integration enables automated creation of ad visuals. New video optimization features automatically adapt content for ...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...