Dynamic QR codes are the operational foundation of any serious QR strategy. Unlike static codes, they let you update the ...

Uniqode reports that dynamic QR Codes can route users to different destinations based on context, enhancing marketing ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Have you seen a QR Code floating around? Maybe you’ve seen them in magazines, posters or business cards. I’ve seen them, as well, and wondered what I’m supposed to do with them. Ignorance in ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Security researchers from Barracuda report new tricks using QR codes. The attacks come via email and bypass many of the security scans commonly used in large companies. If the end user then also reads ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.