Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup. Sources briefed on the change described the ...

Jill Whalen started a thread over at her forums named H1, H2, H3 Placement, per W3C standards. In that thread she asks if it matters if the header tag sequence in the source code displays in order of ...

Header tags are a key trend in programmatic advertising, giving publishers the opportunity to make more revenue off ad inventory. Without header tags, only one advertiser at a time can bid on the ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ari Paparo, CEO at Beeswax. This is the Year of Header Bidding. OK, maybe it’s ...

Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB ...

Header bidding - the cases both for and against - has turned out to be one of the key debates in the digital advertising industry in 2016, with key stakeholders in the business drawing lines in the ...

A couple of days ago, we broke the news, that many are noticing a change where Google is using the header tag over the title tag more often these days for the Google search result snippet link. Some ...