The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer. An effective ambassador program will elevate brand awareness and drive conversions when ...

Undeniably, brand ambassadors are a coveted marketing force for today’s retailers. Whether these proponents are customers or employees, brand ambassadors are a valuable resource that can expand a ...

Most businesses understand the importance of crafting a brand identity, creating content and developing advertising and social media marketing strategies. However, many haven’t realized the value a ...

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.