First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

You’ve probably heard it before: “Word of mouth is the best marketing.” But when you try to engineer it, it rarely clicks. You set up a referral bonus, send one announcement email, and wait for the ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...