If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

This is a great question, not just because the answer is “it depends,” but because it’s one many SEO professionals seem to be confused about. Before we dive in, we need to understand the differences ...

When evaluating your website and its page ranking, you should always ask whether 301 redirects are impacting it. A redirect is a way to send visitors to a different page from the one they originally ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

Have a website that you need to point in another direction - literally? Then you'll need to read Steven Hargrove's excellent discussion on web site redirects. The article looks at eight different ways ...

Google’s John Mueller offered an interesting explanation of how a 301 redirect will pass 100% of PageRank. The SEO community has known since about 2013 that there was essentially no PageRank loss ...

On a webmaster video hangout yesterday, Google trends analyst John Mueller strongly recommended that people migrating from HTTP to HTTPS do so with 301 redirects on a per-URL basis. He said you should ...

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a ...

Google's John Mueller said in the Google+ Hangout from last Friday that he'd recommend you keep your 301 redirects live and in place for at least a year after you set them up. He said "I'd aim for at ...