Pizza Hut's BOOK IT! program has announced the return of "Summer of Stories," where kids can earn personal pan pizzas and ...

I remember Book It! as a clever way to get kids and parents into Pizza Hut franchises—with some reading thrown in. When the program launched in my elementary school in 1984, the deal was simple: read ...

If you went to school in the U.S. in the past three decades, you were probably exposed to BOOK IT!, the reading reward program by Pizza Hut that has kids devouring books by the dozen in order to earn ...

Pizza Hut’s Book It! literacy program, founded in 1984, has reached more than 70 million students — and counts the radio host Charlamagne Tha God among its fans. By Sarah Bahr Sarah Bahr was a Book It ...

Pizza Hut's iconic Book It! reading program — which is celebrating its 40th anniversary this year — is making its long-awaited return to stores nationwide. In addition, Pizza Hut and Book It! will be ...