Providing teenagers opportunities to affirm positive aspects of their identities can help bolster their self-esteem over time and ease transitions to high school, new Cornell psychology research finds ...

Leaders can use this framework to convert local identity into repeatable value—without falling into heritage marketing, soft ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

Growth is often celebrated as the ultimate validation of an idea. New markets, expanding teams, increasing influence—these are milestones many entrepreneurs asp ...

EAST BRUNSWICK, N.J. & BANGALORE, India--(BUSINESS WIRE)--Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, ...

All college and university presidents want to boldly define what it means to be a member of their community. What it means to be a Golden Bear. What it means to be a Greyhound. Or, in our case at the ...

The rebranding initiative is part of Mindtree’s on-going transformation to an expertise-led organisation and is a strategic component of Mindtree’s vision of becoming a billion dollar company.

What will be your reaction if at your family or village meeting a young woman wearing a red cap breaks and shares kola nuts among old men? Is that in tandem with your cultural values or norms? This ...